comics and sequential art by will eisner

In Army Motors Half-Mast was kind of a goofy-looking mechanic. Master Sergeant Half-Mast McCanick-Typically just called Master Sergeant Half-Mast.

Soldiers, of course, loved it from the get-go. Given his success using comics to enhance commercial and educational products and outcomes, the Army brass ultimately let Eisner do what he did best. Whereas Army Motors had been a largely conventional text-heavy magazine with technical illustrations and photographs, supplemented with cartoons, PS Magazine was a full-fledged comic book. Eisner created a new format and produced a test publication, which initially faced resistance from the Army brass. In 1951, at the outbreak of the Korean War, Eisner's American Visuals was asked to produce a replacement magazine for Army Motors called PS: The Preventive Maintenance Monthly. This activity lasted, in various corporate constructs, until 1979. Other clients eventually included the US Department of Labor, insurance companies, business chambers, or private corporations. One of the give-away comics he created in 1950 was for the Baltimore Colts, the local football team. In 1948, aware of a possible business opportunity, Eisner created a company, American Visuals Corporation, which aimed to use comics, cartoons and illustrations for educational and commercial markets. for the remainder of his service.Īfter the war, Eisner returned to writing and drawing The Spirit, although he began delegating more and more of the production to his assistants, so he could focus on other endeavors. He thus remained stationed in Washington, D.C. Eisner tried multiple times during his service to be sent to the front, but his editing and artistic talents were deemed too important by his superiors, who could not afford to spare him by sending him into combat.

Comics and sequential art by will eisner